Marketing/Celebrity/Cult of Personality. That is "coach prime".
A "industry-created coaching celebrity" as Paul Finebaum put it. Living out here it does make for great entertainment. Can't wait for the season to start so I can see him lose another 8 games and listen to him blame everybody but that guy he sees in the mirror. [Reply]
Apparently, Deion made it mandatory for the entire team to attend a Lil Wayne to support Shedeur as a rapper :-)
Deion is not a serious person.
I was very fond of Deion Sanders the baseball player (and football too, for that matter). It was pretty badass how he modified the Cincinnati Reds uniforms for a blend of old school and new school. And then, how the rest of the team followed suit in order to avoid MLB intervening with uniform rules and fines.
But Coach Prime is a total clown show.
A source claims that Deion Sanders made a Lil Wayne concert that his son Shedeur opened for mandatory for all players under threat of being removed from the team, and that this motivated multiple players to transfer out. https://t.co/obPSyjYat9pic.twitter.com/EmElWezWAr
Looks like the ego didn't fall far from the tree. Don't you have to actually win more than a handful of games in a season before you start referring to yourself as "everyone's super bowl"? [Reply]