Taylor Swift, Jerrod Carmichael, Cara Delevingne and a shirtless Jason Kelce were in good company on Sunday.
CBS’ broadcast of the NFL Divisional Playoff game between the Kansas City Chiefs and the Buffalo Bills averaged 39.3 million total viewers from 7 to 10 pm ET on Sunday evening.
The very close contest, which the Chiefs wound up winning by a score of 27-24, also averaged a 9.9 rating in the coveted 18-49 demographic.
The total Chiefs/Bills audience cited above marks a 14% gain in viewership versus the comparable year-ago match-up between the Cowboys and 49ers (San Francisco bested Dallas 19-12), and a 9% increase in the demo. [Reply]
Originally Posted by Cheater5:
She always looks profoundly unhappy or outright angry. I seriously think she simply needs to ditch the chicks and get some D.
Originally Posted by DaFace:
Not sure how exactly this is different than the OP, but...
CBS says that with more than 50 million viewers, the Chiefs-Bills game is the most watched NFL Divisional Round game ever and the most-watched program of any kind since last year's Super Bowl.
I understand from a marketing perspective where CBS would inflate those numbers.
But, there is also a real life, real money value in those numbers that advertisers trust. They are buying an ad for a promised 45 million viewers and it pulls 40 million they have to refund or give out free commercials to the advertisers. They have to show the "real" numbers to the advertisers. [Reply]
Originally Posted by DaFace:
Not sure how exactly this is different than the OP, but...
CBS says that with more than 50 million viewers, the Chiefs-Bills game is the most watched NFL Divisional Round game ever and the most-watched program of any kind since last year's Super Bowl.
Maybe this is total and the 39 million is average?
Original Yahoo link in OP now states: “The updated tallies trickled in on Tuesday morning, and CBS’ Sunday-evening broadcast of the NFL Divisional Playoff game between the Kansas City Chiefs and the Buffalo Bills averaged 50.4 million total viewers, making it the most-watched NFL Divisional Playoff Game ever.”
Hopefully the networks will realize there's more money to be made with keeping the games free with advertising instead of putting them behind a paywall.
Like mentioned viewership got a big bump when Jason Kelce went viral on social media. That doesn't happen if the games on Peacock. [Reply]
Originally Posted by treeguy27:
Hopefully the networks will realize there's more money to be made with keeping the games free with advertising instead of putting them behind a paywall.
Like mentioned viewership got a big bump when Jason Kelce went viral on social media. That doesn't happen if the games on Peacock.
This. 100%
Peacock was great for nbc. But for the nfl you’re talking tens of millions of missed eyeballs. Doesn’t just impact advertisers. I know people don’t want to bring Taylor swift into this but how many new viewers, mostly women, bought chiefs merch because they are watching these playoff games. That’s why I don’t know why the nfl was celebrating not putting this free in front of as many people as possible. It’s almost literally a once in a lifetime opportunity to grow the game for a sports market that prior to this season was pretty mature [Reply]
Originally Posted by treeguy27:
Hopefully the networks will realize there's more money to be made with keeping the games free with advertising instead of putting them behind a paywall.
Like mentioned viewership got a big bump when Jason Kelce went viral on social media. That doesn't happen if the games on Peacock.
Originally Posted by treeguy27:
Hopefully the networks will realize there's more money to be made with keeping the games free with advertising instead of putting them behind a paywall.
Like mentioned viewership got a big bump when Jason Kelce went viral on social media. That doesn't happen if the games on Peacock.
I would bet money it's the exact opposite. The NFL has reached a point few other businesses reach. They are so popular they can do anything they want. Mahomes vs Allen has become must see TV. I can surely see some executive thinking they need to put this on Paramount Plus, maybe they get 40 million viewers instead of 50, but then they make $6 off all the viewers directly then get the advertising $$ on top of it. That's $240 million before you've made any money on ads and it props up their struggling streaming service. [Reply]
Peacock was great for nbc. But for the nfl you’re talking tens of millions of missed eyeballs. Doesn’t just impact advertisers. I know people don’t want to bring Taylor swift into this but how many new viewers, mostly women, bought chiefs merch because they are watching these playoff games. That’s why I don’t know why the nfl was celebrating not putting this free in front of as many people as possible. It’s almost literally a once in a lifetime opportunity to grow the game for a sports market that prior to this season was pretty mature
Yeah I think Peacock got around 23 million viewers. So they really came up short of what could've been! [Reply]
